When an SEO audit is the right starting point
An SEO audit is most valuable when something doesn’t add up.
Sometimes performance has stalled and no one knows why. Other times, the cause is obvious — a migration, redesign, platform change, or structural update followed by a loss in traffic or impressions. In both cases, the damage often sits below the surface.
An audit replaces assumptions with evidence and helps separate coincidence from cause.
A single audit covering all SEO pillars
SEO issues rarely exist in isolation.
Technical setup, crawling and indexing, site structure, content quality, and backlinks all interact. Treating these areas separately often hides the real problem — especially when visibility drops suddenly or unevenly.
As part of our wider SEO services, every SEO audit we deliver covers:
Crawling and indexing behaviour
Technical SEO and performance
Site structure and internal linking
Content quality, intent, and topical coverage
Backlink profile and authority signals
This provides a full picture of how the site is interpreted, trusted, and ranked.
Crawling, indexing, and why pages disappear from Google
If pages aren’t crawled or indexed properly, they effectively don’t exist.
We place particular emphasis on crawling and indexing because this is where many hidden problems live. We analyse which pages Google is indexing, which ones have been dropped from the SERPs, and — crucially — why that happened.
Pages may be removed because Google considers them outdated, thin, unhelpful, duplicated, or no longer relevant. In other cases, pages are buried deep in pagination, poorly linked internally, or completely orphaned, meaning search engines struggle to rediscover or prioritise them.
Often, these issues don’t require drastic changes. Small structural fixes, better internal linking, content updates, or consolidation can be enough to restore value and visibility.
Site structure, internal linking, and trust signals
Structure determines how authority flows — and where it leaks.
We review navigation, internal linking patterns, click depth, orphan pages, pagination behaviour, and page templates to understand how users and search engines move through the site. Poor structure can quietly weaken strong content and prevent important pages from being rediscovered or prioritised.
We also audit outbound links as part of this process. We check where your site links to, whether those pages still exist, if they now redirect, or if they return errors. Broken outbound links and unnecessary redirect chains damage trust signals and user experience without triggering obvious alerts.
Content alignment, intent gaps, and content dilution
More content doesn’t always mean better SEO.
We assess whether pages match real search intent, where content overlaps or competes with itself, and where thin or outdated pages dilute topical authority. In many cases, sites keep publishing new content while ignoring pages that are actively holding performance back.
An audit helps identify when content should be improved, consolidated, or removed — rather than endlessly added. This often leads to stronger topical relevance and better overall performance with less effort.
Backlink profile, authority loss, and migration impact
Backlinks play a key role in stability, especially during change.
We analyse backlink quality, anchor patterns, authority distribution, and risky links. This is particularly important after migrations or structural changes, where authority is often lost through broken links, poor redirects, or mismatched destinations.
In many cases, visibility lost after a migration or cleanup can be investigated, stabilised, and partially or fully recovered once the underlying causes are addressed.
Tools, data, and technical depth behind the audit
Data alone doesn’t explain SEO problems.
We use professional tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics, combined with manual inspection and cross-checking. These tools surface patterns, but they don’t explain why issues exist or how different signals conflict.
With a background in software development, we go beyond standard marketing dashboards — identifying implementation flaws, structural conflicts, and edge cases that often explain why pages disappeared, traffic dropped, or growth stalled.
Let’s get clarity before guessing next steps
SEO audits are often the fastest way to regain control.
Whether performance has quietly stalled, pages have disappeared from the SERPs, or visibility dropped after a migration or content changes, an audit helps explain what happened and what can realistically be recovered or improved.
Let’s look at what search engines are actually seeing — and decide the next steps based on evidence, not assumptions.