Privacy policy
Last updated: [29.01.2026]
Who we are
LinkLabyrinth (“we”, “us”, “our”) operates linklabyrinth.com.
We provide SEO, link-building, and related digital marketing consultancy services.
If you have any questions about this policy or how we handle personal data, you can contact us at:
privacy@linklabyrinth.com
What this policy covers
This privacy policy explains how we collect, use, and protect personal data when you:
• Visit our website
• Contact us via a form or email
• Communicate with us about our services
What data we collect
We only collect data that is necessary to operate the website and respond to enquiries.
Data you provide to us
When you contact us, we may collect:
• Your name
• Your email address
• Your company name
• The content of your message
Automatically collected data
When you browse the site, we may collect:
• IP address
• Browser and device information
• Pages visited and time spent on the site
This data is collected through cookies and similar technologies.
How we use your data
We use personal data to:
• Respond to enquiries and communications
• Discuss potential services
• Maintain website security and performance
• Understand how visitors use our website
We do not sell personal data and we do not use it for unsolicited marketing.
Lawful basis for processing
Under UK GDPR, we process personal data on the following lawful bases:
• Legitimate interests, to run our website and respond to enquiries
• Steps prior to entering into a contract, when discussing services
• Consent, where required for cookies or marketing-related activity
Analytics (Google Analytics 4)
We use Google Analytics 4 (GA4) to collect aggregated information about how visitors use our website, such as pages visited, time on page, and links clicked. This helps us understand site usage and improve performance and content.
GA4 may process IP-related and device or browser information. Full IP addresses are not stored, and data is used in aggregate for statistical purposes only.
Google acts as our analytics provider and processes data on our behalf. Analytics data may be processed on servers outside the UK or EEA, including in the United States. Where this occurs, we rely on Google’s data protection safeguards, such as standard contractual clauses.
GA4 operates only in line with the choices you make via our cookie banner. Analytics cookies are used only where you have provided consent and can be disabled or withdrawn at any time through cookie settings.
Advertising and social media (Meta Pixel)
We use the Meta Pixel, provided by Meta Platforms, Inc., to measure the effectiveness of our advertising and to understand how users interact with our website after seeing our ads on Meta platforms such as Facebook and Instagram.
The Meta Pixel may collect information including page views, actions taken on the site, browser and device details, and IP-based location data. This information may allow Meta to link your visit to our site with your Meta account, if you have one, and to use that data for its own advertising and analytics purposes, in accordance with Meta’s privacy policies.
Data collected through the Meta Pixel may be transferred to and processed on servers outside the UK or EEA, including in the United States. Meta applies its own safeguards to these transfers.
The Meta Pixel runs only if you consent to marketing or advertising cookies via our cookie banner. You can withdraw consent at any time using cookie settings.
Cookies
We use cookies and similar technologies to operate the website, analyse usage, and measure advertising performance.
Some cookies are strictly necessary for the website to function. Others, including analytics and marketing cookies, are used only with your consent.
You can manage your cookie preferences at any time through our cookie banner or browser settings.
Who we share data with
We may share limited personal data with trusted service providers, such as:
• Website hosting providers
• Email and form handling services
• Analytics and advertising platforms
These providers process data only on our instructions and under appropriate safeguards.
How long we keep data
We retain personal data only for as long as necessary.
• Enquiry data is typically kept for up to 24 months
• Analytics data is retained according to provider settings
We regularly review and delete data that is no longer needed.
How we protect your data
We use appropriate technical and organisational measures to protect personal data, including secure hosting, encrypted connections, and restricted access.
Your rights
Under UK GDPR, you have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing
• Withdraw consent at any time
To exercise your rights, contact us using the details above.
You also have the right to lodge a complaint with the Information Commissioner’s Office.
Children’s data
Our services are intended for businesses and professionals. We do not knowingly collect data from children.
Changes to this policy
We may update this privacy policy from time to time. The latest version will always be available on this page.